Connecting is for closers.  Whether you live in Dade, Broward, Palm Beach or some other South Florida county, the fact still remains, those who connect with new customers on a regular basis close more sales. If you don’t choose to connect with potential clients, you eventually choose to disconnect your sales performance.  But what do we mean when we use the word “connecting” as it relates to increasing sales performance?  In our context, connecting means to establish relevant communication with new customers. It means to be in direct contact with those whom you do not know on a regular basis.

Closing involves getting out of your comfort zone and being intentional about expanding your influence by growing your customer base.  When you deliberately and regularly connect with new customers, your opportunity for success can only lead in one direction, upwards.  If you don’t connect with new customers, you chose to disconnect from increasing your sales performance and influence within the business community. 

               Connecting means to establish relevant communication with new customers.

The word “relevant” is very important within this phrase.  Your communication strategy to connect with new customers must be exceptionally relevant.  If you’re trying to connect with new customers by sending out hundreds of faxes to a warehouse district in Hialeah, leaving flyers on windshields throughout the Coconut Grove, or standing on the corner of a busy intersection in Sunrise and waving a large banner, you’re in trouble.  That may work if you’re a local restaurant with daily lunch specials, but it won’t work with the customer you need to reach to make your business plan.  We need to reevaluate our approach and we need to do it quickly.

Customers are moving in a new direction and we need to make sure our pace and our methods keep up with where they’re headed and the tools they use to get there.  Customers have erected new platforms for conducting business, namely global platforms.

These global platforms are where they hire staff, look for business partners and interact with colleagues and vendors.  Over the next few blogs, we will analyze three platforms for effectively connecting with new customers: Contacts, Local Organizations and Technology.  Although each of these does not necessarily represent a global platform, their local relevance is worth noting for the purposes of our study. 

               Your communication strategy to connect must be exceptionally relevant.

You need to establish a different kind of direct contact when it comes to growing your business.  You need to explore a variety of environments where new customers can be found.  An environment where business to business exchange is promoted and encouraged is very important for direct contact to flourish.  To do this; however, you need to start by changing your present environment. 

                Effective networking environments produce effective sales results.

Why is this so important?  Why so much emphasis on new environments?  Simply put, effective networking environments produce strong sales results.  Since you need to spend your time within environments that stimulate new business opportunities, does it not make good sense to find some of the most effective environments for you to invest your time in? 

Whether you chose to connect with business professionals in the Doral, Miami Beach, Aventura, Miramar, Deerfield Beach or Pembroke Pines, make sure the environment and your approach is relevant to your customer.  Start finding more customers in South Florida by sharpening your approach.  Don't just sit back and expect business to come knocking at your door.  Go out and start expanding your contacts.  If you don't, your competition will be more than happy to do so. 

Good selling!

Marcel Sanchez
President
www.MotivationalSpeakingandTrainingSolutions.com
Marcel@MotivationalSpeakingSolutions.com
Marcel@SalesCatalyst.org